FotyMody is a unique online-magazine, which takes responsible and honorable duties to develop and popularize the fashion photosessions segment. Magazine’s slogan – “In Fashion Side”. To be in fashion means to experiment and play, to fascinate and experience – all materials of the edition are composed in such way. 

FotyMody is a high-quality product in line with world standards produced under Ukrainian label. Bright, pretentious and exclusive photosessions, which were created in accordance with the last tendencies of world fashion photography. Also we propose high-profile interviews with viewable and hidden fashion personalities and with the most well-known representatives of fashion industry, fashion experts and their outstanding pieces of advice. All of them deliver a precious practical experience to the readers in gratis use. 

A founder of the magazine is a famous Ukrainian fashion photographer Andriy Goncharenko (www.AndriyGoncharenko.com). He gathered an international team of professionals that apply their huge experience of work in fashion industry, publishing business and information technologies. All of them are well aware of inner world of fashion and can bring all its fine nuances to the readers in the best manner.

The idea of FotyMody creating has been hovering in the air during last nine years. There was a great desire to make a product, different from other fashion editions. Product, where everything isn`t concentrated at clothes and brands, – external cover of fashion, – but at individuality of personage, model, photographer’s and stylist`s vision, where human factor has a matter of primary importance. 

The conception of FotyMody was worked out in 2008, and time is right to put it into life. “It’s really difficult to find a stage for photo sessions where you are allowed to do what you want. Usually they mean “you can do what you have to”. I was searching for brave and progressive clients. They are in a little quantity. Especially if you are not in Milan, Paris or New York it’s difficult to promote cool fashion. That is how the idea of our magazine appeared, where the professionals are free to highlight their own key points, interpret marketing ideas in their own way and to make a real art, softly offering their own alternative vision. The beginners can also get an incredible experience and join the world of beauty by taking the important and necessary things as much as possible. Each number has a new like-minded team, fresh blood, which are so important for shaking-up the fashion. After all we give definite freedom in style and conception of shooting, make-up, hair style, option of model, clothes, accessories, locations, and layouts of lighting. But it’s not an amateur talent show. It’s creative liberty in searching of ideal visual, which is based on a trust and understanding. We build new communications between the participants of photo sessions. Fotymody is maximally friendly to those, who want to think, analyse, and create. The World of Fashion needs new Steven Meisel, Isabella Blow, Kate Moss, Tom Pecheux, Anna Wintour, and Polly Mellen”, – Andrey Goncharenko says.

FotyMody is the source of knowledge and inspiration in Beauty, Fashion and Lifestyle industry. It embodies creatively different, occasionally strange ideas on its pages. These ideas hold the high level of world fashion projects. Our goal is to be in the first flight, bringing to the judgment of our reader the most daring and audacious solutions. This approach to a concept of publications gives the real opportunity to exchange the front-rank fashion aesthetics tendencies between specialists and admirers of the fashion world. 

FotyMody magazine is a real intrigue. We take care of our readers’ permanent interest and excitement. At first, every number has a special topic, which we do not announce beforehand. Secondly, every issue has an author’s cursive type created by specially invited characters of the fashion world, which is used just one time, for a one concrete number. Thirdly, every number is produced by new team, and this allows our reader to be in touch with the world fashion tendencies and to see the collected image of universe perception of beauty and style. Furthermore, since the 7th issue FotyMody is available not only in Internet edition. FotyMody became printed – magazine which gets out in limited edition and always unexpectedly, in different format. It makes FotyMody magazine not just an edition, but original cultural phenomenon, an art object, a magazine-artifact.

Our fundamental values are:

• Devotion to the ideas. We value our subjective opinion concerning world and fashion. We stand for emotionality in all of its aspects, without it fashion does not exist.
• Innovation. We welcome a novelty, extraordinariness and leave working on a tracing project including curtsies and imitation. We are in a context, but we are unique. 
• Uniqueness. At the materials which you see on magazine`s pages are exclusive, all photosessions were made for FotyMody especially and with thoughts about FotyMody. 
• International context. We don`t build borders, working with professionals from all over the world, and put Ukraine into the map of world fashion industry.
• Professionalism. We tend to perfect the material which we offer to our reader. We apply new technologies, obtain and share front-rank knowledge with people. We offer original and vanguard solutions, which implementation provides the high-professional visualization of fashion tendencies.

FotyMody –  In Fashion Side!
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Launch date: the 1st of February, 2010.
Frequency: bimonthly.
Language: English/Russian.
E-mail: info@fotymody.com

www.fotymody.com/magazine