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FotyMody: Do you create trends or follow them?
Marina Borshchevskaya: I follow my professionalism and creative intuition, not forgetting about trends.
FotyMody: What is the fashion photography?
Marina Borshchevskaya: This is a photography that matches the fashion trends, including, in the photo art.

Fashion and photography? Yes.
They are two sisters, two twins. Now it sounds otherwise and more easily - fashion photography. Nowadays every «birth» of model doesn't pass without photo participation. There is nothing wonder, because if you look, photo from the Greek is literally translated as painting with the light, light painting. And now - secular life, it seems, this comparison is close and hot. You can even warm up your palms - market is crowded, there are many people who want it, fees inspire, glossy publications heat an interest... This list can be very long. Anyway, it is fashionable - and what is fashionable is always nice.


FotyMody: How has the idea of online store with things by Ukrainian designers arisen?
Anna Pashchenko: The idea was born because customers, who doesn’t stay in Kiev or who doesn’t know about the showrooms existence, do not have an access to Ukrainian designer’s showrooms. Also because of Internet commerce in Ukraine, which develops rapidly and because of the lack of a large supply of clothing for the progressive buyer and elegant in general.


We always talk about the fashion, discuss, write articles and discuss it again, we try to place the concept of fashion into the frameworks, to give a definition which would turn the world. But prose is in that the definition was given a many the days before us. There is no difference we like it or not – fashion has existed and it will exist, despite the critical statements of many experts and the approaching end of the world.


FotyMody: What is important to know and to be able to do to become a successful photographer?
Alina Lebedeva: It depends from what do you mean by "successful photographer". If you mean that successful is popular and commercial, you need to be able to follow the market needs, to be in the stream of the recent trends and to be able to promote yourself and your job. If you mean that successful is talent, you just need to have a talent, to listen to yourself and to follow your instincts and feelings.
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Whatever you want. Without limits!
“Whatever
you want. Without limits!” is a project of FotyMody Company
(www.fotymody.com) which is launched to open new names to the fashion
world and to open fashion world to those who aren`t in it yet. Do
you can express your thoughts, create something unique and want to show
yourself to the world? Your talents can be shown in different ways,
regardless of your main profession, job, hobbies… Create something
unique especially for FotyMody, with thought of FotyMody, with FotyMody
mood!* Who knows, maybe exactly this step to create something
absolutely nonrelevant for you will became a kick to something new,
creative, positive, vanward and fashionable for everybody. We are interested in your creativity. Don`t be afraid. Experiment. Join us. Create for FotyMody Company. How? If you are: - graphic designer: if you are making original layouts, send us your ideas and we will demonstrate them to the world! - create or compile music: help us to form the unique FotyMody playlist and your music could be a soundtrack for fashion video! -
make-up artist: create an ultra interesting make-up, take a simple
picture of it. And we could do beauty shooting based on your schemes (or
will invite you for a shooting)! - clothes designer or want to be
him: do you have original hand-made clothes or accessorizes in your
wardrobe? Just take a photo of them and send pics to us. Maybe we will
use them in fashion shootings for FotyMody magazine! - have an
unique handwriting: just surprise us with your calligraphy and one of
the FotyMody issue will be “written” by your hand! - blogger or want
to be him: haven`t you heard about project FotyMody Bloggers? Look for
information here - http://fotymody.com/read.php?id=373! - stylist: do you have some crazy ideas of shootings` stylization? Realize them with us! -
model or want to be her: are you unusual girl or boy with peculiar and
unique face features? We want to open you to the world! Send us your
photos! - hair stylist: shock us with form of way of styling! * We will indicate your name under your creativity and link on your site/blog. We are open and say - Whatever you want. Without limits! Surprise us! Write to info@fotymody.com!
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